
Better marketing starts with better judgement.
Sound Counsel Marketing
Clear thinking.
Honest advice.
Marketing that makes sense.
Sound Counsel Marketing is a marketing consultancy based in Leith, Edinburgh. Led by Naomi Askins and supported by specialist partners, we help businesses and organisations make confident, well-informed decisions about their marketing, creative and digital activity.

Introduction
Marketing should feel clear, not confusing.
But many organisations (whether growing businesses, non-profits, or established companies) find themselves unsure about what’s working, what isn’t working and where to invest next.
I work collaboratively with clients to bring clarity, focus, and momentum – combining strategic thinking with hands-on support and honest, transparent advice.
SMEs & owner-run businesses
Practical, results-focused marketing support for businesses where every investment matters. Clear advice, lead generation and confidence you’re spending in the right places.
Read moreNon-profits & charities
Ethical, accountable marketing support aligned to purpose: from strategy and content to digital delivery and capacity building.
Corporate, B2B & public sector
Experienced support for complex organisations, including brand, digital strategy and stakeholder-led environments.