Sound Counsel for Non-profits & Charities
Our Philosophy
Sound Counsel Marketing was founded on a simple principle: non-profits should be able to access high-quality marketing expertise without the cost and complexity of traditional agency structures.
Over a 25+ year career working in and alongside marketing and digital agencies, I have led teams, managed complex client relationships and delivered work across strategy, content, digital platforms and campaigns. That experience has also enabled me to build a wide, trusted network of creatives, filmmakers, web developers and digital specialists.
Rather than inflating costs through agency layers or undisclosed outsourcing, Sound Counsel Marketing operates through a transparent partner model. Strategy and delivery are led directly by me, with specialist partners brought in openly and only where they add genuine value. Partner costs are agreed in advance.
This approach gives non-profits access to senior judgement, specialist skills and high-quality delivery: while ensuring budgets are spent responsibly and can be clearly accounted for.
Support for non-profits and charities
Marketing & digital strategy
Content & delivery support
Training & capacity building
Funding, brand & technical support
How I work
- Senior-led: direct access to experienced strategic and delivery support
- Transparent: clear scope, clear costs and open use of partners
- Practical: advice grounded in delivery, budgets and organisational reality
- Ethical: designed to support accountability to funders and trustees
- Flexible: project-based, retained or short-term capacity support
Who this is for
- Charities and non-profits seeking a new or more defined marketing direction
- Organisations preparing for digital investment or website redevelopment
- Teams needing hands-on support alongside skills transfer
- Non-profits requiring credible digital input into funding applications
- Organisations wanting agency-level capability without agency overheads
Who I’ve worked with
I’ve been fortunate to work with a wide range of non-profit organisations over the years – supporting teams who are committed to creating meaningful change through the work that they do.
It’s a privilege to collaborate with organisations doing such valuable work, sometimes with limited resources but with a strong sense of purpose. From local charities to international cultural, genealogical and educational institutions, I’ve worked alongside passionate, thoughtful people on projects that genuinely contribute to society.
These experiences have shaped how I approach my work – bringing care, clarity and strategic thinking to help organisations communicate their impact, engage their audiences and achieve their goals.
Here are some examples of the organisations I’ve worked with:
- American Ancestors
- Family Heritage Experience
- 10 Million Names
- Ancestor Strong
- GU272
- Jewish Heritage Center
- National Trust for Scotland Foundation USA
- Edinburgh Sculpture Workshop
- The Wilhemina Barnes Graham Trust
- Edinburgh Dog and Cat Home
- LifeCare Edinburgh
- National Galleries of Scotland
Let’s chat
If you’d like an initial conversation about your organisation’s marketing or digital needs, I’m happy to offer a no-obligation discussion to explore where Sound Counsel Marketing could add value.