Throughout my career, I’ve worked with government departments, non-profits, universities, and commercial organisations; delivering integrated marketing, digital and communications strategies that drive engagement, clarity and measurable results.
I specialise in bringing together strategy, creativity and delivery. Whether it’s shaping a digital roadmap, developing compelling campaigns or leading complex multi-channel programmes, I focus on making marketing work in a practical, effective way.

What I do

I support organisations at every stage of their marketing and digital journey – from high-level strategy through to hands-on delivery.

My expertise includes:

• Digital marketing and communications strategy
• Integrated campaign planning and execution
• Content strategy and storytelling
• Website strategy, delivery and optimisation
• Accessibility and SEO audits
• Analytics, KPIs and performance reporting
• Social media strategy and audience growth
• Digital advertising planning and delivery
• Employer Value Proposition development
• Stakeholder engagement and communications
• Team leadership and project delivery

How I work

I take a collaborative, flexible approach – working as an extension of your team and bringing in trusted creative, digital and film partners where needed.

My background leading agency teams means I’m equally comfortable setting the strategic direction for an organisation or business, managing complex projects and budgets; working closely with creatives and developers; and engaging with stakeholders at all levels.

I’ve delivered everything from large-scale, multi-site digital platforms to multi-channel communications programmes – always with a focus on quality, usability and results.

Experience that delivers

I’ve led the delivery of complex digital and marketing projects across sectors including non-profits, arts and heritage, education and corporate organisations.

This includes:

• Managing large-scale website builds (including multi-site platforms)
• Coordinating cross-functional teams across design, development and content
• Delivering multi-channel campaigns and communications programmes
• Aligning messaging and content across diverse stakeholder groups
• Ensuring accessibility, usability and best practice at every stage

I’m used to working with stakeholders from C-suite to delivery teams, translating complex ideas into clear and effective communications.

Why work with me

Throughout my career, my clients have enjoyed working with me because I offer:

• An integrated view across digital, creative and communications
• Senior-level strategic thinking combined with hands-on delivery
• A flexible model supported by a long-established and trusted network of specialist partners
• Clear, straightforward communication and a focus on outcomes

Let’s talk

Whether you need strategic direction, extra capacity or a trusted partner to deliver your marketing and digital activity, I’d love to talk.

Contact Naomi