Strategic marketing, digital and communications for complex organisations.
Introducing Sound Counsel Marketing
Sound Counsel Marketing is a senior-led consultancy supporting corporate, public sector and education organisations to plan, develop and deliver high-quality marketing, digital and communications programmes.
With over 20 years’ experience working across agencies and complex client environments, I partner with organisations to bring clarity, structure and creative thinking to initiatives that often involve multiple stakeholders, competing priorities and significant investment.
From early-stage research and stakeholder engagement through to campaign delivery and content production, the focus is on ensuring every output is purposeful, aligned and effective.
What I do
I support organisations across the full lifecycle of marketing and communications activity – combining strategic thinking with hands-on delivery.
This includes:
- Brand and positioning strategy
- Messaging frameworks, tone of voice and narrative development
- Stakeholder consultation and engagement
- Internal and external research
- Demand generation campaigns (including white papers, content programmes and microsites)
- Product and brand films (motion and live action)
- Campaign planning and multi-channel delivery
- Sales and presentation materials
- Digital content strategy and execution
- Website strategy and development
Experience
I’ve led the delivery of complex, multi-channel programmes for a wide range of organisations, including government bodies, universities, non-profits and corporate clients.
My work has included:
How I work
I’m experienced in working within structured organisations, navigating governance processes and aligning communications with wider strategic goals.
I provide senior, hands-on support – working either independently or alongside internal teams and existing suppliers.
My approach is:
- Strategic and practical – clear thinking combined with delivery that works in reality
- Collaborative – integrating seamlessly with internal teams and stakeholders
- Flexible – scaling support depending on project needs
- Transparent – clear scope, defined outputs and straightforward pricing
Where specialist input is required, I bring in trusted partners across creative, film, digital and research – managing delivery while ensuring quality and consistency.
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What our clients value
Our clients value honest, independent advice and the confidence that they’re not being oversold. They appreciate a clear understanding of what’s working, and what isn’t, alongside practical, actionable recommendations that make a real difference.
They value having a single, accountable point of contact they can trust to guide complex projects from start to finish; alongside access to highly experienced specialist delivery partners when required.
Who I’ve worked with
- Corporate organisations including Glory Global Solutions, NCR, KPMG, BT and ASDA (Walmart)
- Universities and research institutions including University of Edinburgh, University of Strathclyde, University of Stirling, Edinburgh College and Fife College
- Government departments and public sector bodies including many social marketing campaigns for the Scottish Government
- Non-profits and mission-led organisations
What these organisations have had in common is the need to manage complex stakeholder environments, while delivering large or high-profile programmes. Our services are of particular relevance for organisations looking for senior-level input without committing to a full agency model.
Let’s talk
If you’re planning a campaign, developing your brand or looking for experienced support across a complex communications project, I’d be happy to have an initial conversation.